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Why Citizen TV’s Viusasa was doomed to fail from the start

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At the moment it seems that no matter how many times Viusasa advertises or runs promos, the platform is not gaining traction with Kenyans. Instead, the numerous commercials on Royal Media’s individual TV and radio stations are only driving viewers/listeners away.

Netflix also toppled the major VOD at the time, Amazon Prime which has since leveled up on investment.

Here is where Viusasa comes in, Netflix spent Ksh10.1 billion to produce 13 episodes of House of Cards Season 1. Viusasa on the other hand either assumed that the Kenyan audience will pay for average content or underestimated what is required to set up a successful VOD platform after the runaway success of its traditional media subsidiaries including Citizen TV.

Speculation is also rife that Viusasa owes producers money after they delivered their content and are yet to be paid.

The economic laws of VOD platforms are very simple; you have to invest heavily in original content. Viusasa did not invest in quality content and instead splash the cash on bulk hence its unpopularity.

Viusasa also went on an acquisition spree of content that was not exclusive to them; the best example is Churchill Show which airs on NTV.

Kenyans were never going to pay for content that they have watched elsewhere without being charged.

If Viusasa had done its research they would have realised that Kenya’s copyright laws are not strong enough to support the VOD business, in the event that Viusasa actually observed the first two laws, there was no guarantee that the shows they would have loaded on the platform would not be pirated given the troubles that the music industry is currently facing with the vice.

As the first local company to venture into the streaming business, it would require serious lobbying to ensure that the government puts in place laws and regulations to curb piracy of local content.

However, after noticing that the model had flopped, instead of reworking the plan and researching on where they had gone wrong, Viusasa slashed its charges from Ksh20 to Ksh10. It is almost inevitable that the results will be the same.

You can’t do things the same way and expect different results.

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Africa

Why Java House will not open again on Westgate Mall: Founder speaks out on what happened during Westgate attack

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BY OLIVIA MUNGWANA

Java House founder has said the coffee house does not have plans of going back to Westgate Mall which was attacked by terrorists five years ago.

Recounting what happened, the coffee house’s chairman and founder Mr Kevin Ashley, said they will not open another Java Coffee House in the mall because he would not anybody’s children as much as his own, to go back to the mall.

“My view is that if I don’t want my own kids to go there, why would I want someone else’s kid to work there?” said Mr Ashley.

Recounting the terrorist attack, the Java founder said he was in California when terrorists stormed in the high end mall and he was scared for his children.

“My kids were in Nairobi. First I didn’t know where they were…they could have been in the mall. When I heard the news, I was on the phone with our yoghurt shop manager who was on the floor hiding. I could hear the gunshots,” he explains in an interview with GainExperience.

He told the manger to make sure she had nothing in her hands and to keep her uniform on.

“Don’t move because a security guard might walk in and shoot you, thinking you’re a terrorist. Stay calm, relax, keep your uniform”.

He then got on a plane and 36 hours later, he was in Nairobi.

When he arrived in Nairobi there were still things going on at the mall, rescue missions which took upto three days.

“They were still unsure about killing all the terrorists, I met with all the staff, no one was hurt.”

The chairman has also faulted the mall’s management for going on about the business without putting up a memorial plaque to remember the souls that were lost in the premises.

“People died there. There’s no plaque, no memorial, no park, there’s nothing there! We don’t need to go back in there with a profit motive and try to make a point. It’s karma…” he adds

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Africa

University expels female student for hugging male friend

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A university on Sunday said it had expelled a female student after she appeared in a video hugging a male colleague, accusing her of undermining the school’s reputation.

The video, which went viral earlier this month, showed a young man carrying a bouquet of flowers kneeling before a young woman and then hugging her in what appeared to be a marriage proposal.

The video was apparently not filmed at Al-Azhar University— a branch of Egypt’s highest Sunni Muslim authority — but at another establishment, Mansoura University in the country’s north.

Nevertheless the disciplinary council of the Al-Azhar University campus in Mansoura on Saturday “decided to expel the young girl definitively”, university spokesman Ahmed Zarie told AFP.

He said the video had caused a “public outcry” and that the university’s decision to expel her was because she had presented a “bad image” of Al-Azhar University, which strictly segregates the genders.

He said hugging between unmarried men and women violates “the values and principles of society”.

The woman, however, can appeal the expulsion decision, Zarie said.

The young man who appeared in the video could also face sanctions, a spokesman for Mansoura University said, adding that the school’s disciplinary council will meet on Monday to decide his “punishment”.

Egypt, a predominantly Muslim country, is a largely conservative society.

Last year, prosecutors detained a female singer for four days for “incitement to debauchery” after an online video clip which included sensual oriental dances and suggestive gestures went viral.

And in 2017 another female pop singer was sentenced to two years in prison on similar charges, also over a video deemed provocative. Her sentence was reduced to a year on appeal.​

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Africa

BREAKING: Canadian Parliament announces immediate plans to welcome over 1M immigrants

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This is not fake news.  Don’t let Donald Trump’s Immigration Policies dampen your mood. Remember when you said you wanted to move to Canada? Now is a good time to start packing your bags. This is the year to do it.

CNN is reporting that the Canadian Parliament has announced plans to add more than one million new permanent residents in the next three years. That’s nearly one percent of the country’s population each year.
Canada welcomed more than 286,000 permanent residents in 2017 and projects that number could reach 350,000 this year.
And 360,000 in 2020.
And 370,000 in 2021.
That’s a lot of immigrants, eh?
Hussen, himself an immigrant from Somalia, said the influx will help offset Canada’s aging population and declining birth rate while growing its labor force.

The report includes an immigration plan for 2019 to 2021, which targets to admit about 330,800 immigrants in 2019; 341,000 in 2020; and 350,000 in 2021.

“Under this plan, Canada will welcome more talented workers with the skills and expertise our economy needs, reunite more family members and accommodate more refugees looking to start new lives,” the report says.

Immigration accounted for 80 percent of Canadian population growth between 2017 and 2018, according to the report, and about one in five Canadians are immigrants.

Trump’s Defining Moment for the Wall

Hussen, who immigrated to Canada from Somalia in the 1990s, noted in his message that immigrants entering Canada’s labor force will help offset the country’s new challenges of “an aging population and declining birth rate.”

The number of forcibly displaced people reached 68.5 million as of 2017, according to the United Nations Refugee Agency. Canada’s welcoming attitude toward immigrants, especially refugees in need of resettlement, comes as other countries – including the United States – are enforcing a tougher stance.

Canada’s friendly stance towards new residents comes as many other Western nations, including the United States, are adopting more restrictive immigration policies.

Fiery Kenyan lawyer Miguna Miguna is also a Canadian Citizen. File Photo.

According to CNN, Canada is especially dedicated to offering protection to refugees. The United Nations Refugee Agency reported unprecedented levels of refugees in 2017, with the number of forcibly displaced people reaching 68.5 million.
IRCC has pledged $5.6 million to support global resettlement initiatives.
-AGENCIES

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