Mainstream media have been pushed to focus more on digital platforms since young people are changing the future of the industry.
Talking at the Kusi Ideas Festival in Kigali, Rwanda, on Monday, Nation Media Group Editorial Director Mutuma Mathiu said the platform had been altered to involve more computer-generated reports.
“The future of journalism is exciting. The use of specific devices to receive news is in its last stages. People will receive news from their fridges and all manner of gadgets,” Mr. Mathiu said.
“Journalism as an organized activity in truth-seeking, fact-checking and storytelling is becoming better because of converged technology.”
He, however, warned of social medial being mauled by a lot of fake news.
“We have seen social media being weaponised to rig elections and spread misinformation. People now prefer to pay for credible news,” Mr. Mathiu said
“Whatever form the media takes in the next 60 years, I hope we will continue to talk about the truth and hold leaders to account.”
The platform has changed focus giving social media a more significant say in democracy issues.
Ipsos Kenya Managing Director Aggrey Oriwo said media is going towards a personalized consumption stage, something that the mainstream media should embrace.
