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Kenyan avocados cleared to enter the expansive Chinese market

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enyan farmers will now export their popular hass avocados to China following a trade deal signed when President Uhuru Kenyatta met his Chinese counterpart Xi Jinping in Beijing today.

The signing of the agreement which makes Kenya the first African nation to export avocados to the Asian nation with a market of over 1.4 billion consumers comes after a long and comprehensive approval process that included Chinese experts visiting Kenyan farmers.

It is estimated that when the agreement is fully implemented, the Chinese market will absorb over 40 percent of Kenya’s avocado produce, making it one of the largest importers of the fruit. Other famous destinations of Kenyan avocado include Europe and the US.

The signing of the protocol on sanitary and phytosanitary (an agreement relating to the health of plants, especially with respect to the rules of international trade) requirements for the export of frozen avocado was the last major hurdle for the Kenyan crop to be accepted in the highly regulated but lucrative Chinese market.

Avocado becomes the second farm produce from Kenya to access the expansive Chinese horticultural market after Stevia and will be followed by 13 other priority farm produce among them flowers, mangoes, French beans, peanut, vegetables, meat, herbs, bixa and macadamia.

READ ALSO:   Farmers to peel, freeze avocados in stringent Chinese export rules

The meeting between Presidents Kenyatta and Xi Jinping and their delegations focused on promoting economic and trade exchange in 8 key initiatives identified during the Forum on China-Africa Cooperation (FOCAC) meeting held in Beijing last year.

These initiatives include industrial promotion, trade facilitation, infrastructure connectivity, green development and people-to-people exchange. Others are capacity building, healthcare, and peace and security.In addition to the avocado deal, President Kenyatta witnessed the signing of an agreement on Economic and Technical Cooperation covering all sectors of mutual interest and an MOU on joint promotion of the implementation of the 8 FOCAC priority areas.

President Kenyatta is in Beijing, China for a three-day working tour where he will also attend the Second Belt and Road Forum (BRF) for International Cooperation that will be officially opened by President Xi Jinping on Friday.The President is accompanied by Cabinet Secretaries Peter Munya (Trade), Dr.Monica Juma (Foreign Affairs) and James Macharia (Infrastructure) among other senior government officials.

source:standard.co.ke

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Keeping our family coffee business picking

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When 41 -year-old Gitau Waweru Karanja was a boy, he recalls spending his school holidays in his grandfather’s coffee farm with his cousins. His late grandmother would push them to pick berries to earn pocket money. Though he took up his parents’ passion in interior design and studied Interior Design in Kwa Zulu Natal University in South Africa, he did he know that one day he would wake up and smell the coffee and participate in running his grandfather’s coffee farm.

Gitau is the third generation of his family to manage Karunguru Farm, which belonged to his late grandfather Geoffrey Kareithi. Kareithi had bought the 300-acre farm in Ruiru, from a white settler in 1972. Gitau is married to Wangeci Gitau who grew up in Maragwa, in Murang’a where they also had a coffee farm.

Values instilled

For Wangeci, despite growing up in the coffee fields, she was more passionate about tourism and was a travel consultant before becoming a tour manager at a local company.

In 2012, she got an ectopic pregnancy, which put her on bed rest and thus was compelled to quit her job. When she recovered, she began assisting her husband. “By that time, my husband was selling modern house doors, but the business took a while to pick. Then we began selling milk from Karunguru Farm, but the milk production went down in 2016. The management, comprising of family members, told us to address the issue by becoming dairy managers. But when we joined the management of Karunguru Farm, we saw an opportunity in coffee tours,” she says.

READ ALSO:   Farmers to peel, freeze avocados in stringent Chinese export rules

Taking cue from South Africa where they do wine tourism and also export wine, Gitau and his wife sought to use that knowledge in their coffee farm. “We started Karunguru Coffee and Tours after we found out that despite it being our main export, it was being underutilised when it comes to tourism. So, here we take visitors through the journey that coffee has to go through before getting to your cup,” explains Gitau. Everything is done in Karunguru Farm— including value addition such as processing coffee, drying and even roasting. “We have our very own packaged Karunguru Coffee, which is available in the market,” he adds.

Their late grandfather instilled in them a love for each other and every holiday it is the family culture to meet and bond as a family. The grandpa also ensured that the farm management is shared amongst all his seven children who meet every week to discuss the business of the farm. Once they come to an unanimous decision, it is then passed on to their children, who implements their decision.

Before one is given any role, you have _ . to be qualified for the position. “It’s not about being favoured, but your qualification. I am in tourism, so I handle the tourism aspect, my husband is in operations. In fact, one applies for the position and then you are interviewed. If you qualify, you are placed on probation until the management is satisfied that you can handle the role well,” says Wangeci.

READ ALSO:   Farmers to peel, freeze avocados in stringent Chinese export rules

No entitlement

What makes family business go down is the fact that people who are less qualified are employed. Other people have to cover up for their messes and this creates bitterness and conflict. Gitau sometimes watches his nephews and nieces in the farm, giving them roles to check out whether they have interest in the farm or not before beginning to mentor them. Everyone begins from the lowest level and must know how to roast, pack, as well as prepare a cup of Karunguru coffee. This is to en inculcate the spirit of appreciation and value for the workers employed to do the role.

“My uncles always tell us that we didn’t come in the business because we are their children, but because of the passion we had in the business. With that, entitlement is killed and we ensure that we do our best to take the farm to higher levels,” says Gitau

They don’t entertain gossip,  ‘‘ but if someone has an issue, I then the person is invited ‘ to a meeting where one is confronted and told in love where they have missed the mark.

by PD.co.ke

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VIDEO: Inspiring Journey Taking Shape at Kiambu’s Top Gated Community

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Amani Ridge the Place of Peace was extremely busy today as the Engineers set their focus on achieving the very best in preparing the roads to murrum standard, ready for cabro when time comes.

The following activities will follow:

1. Storm water drainage

2. Piping water along the main lines (those building will only need to pay for water meter)

3. Underground power will follow

4. Installation of solar street lights will be the next step

5. After this, planting of 2, 000 trees will follow along all the roads in the estate

6. The sewerage systems will be replaced by Water recycling technology as initially promised

We are committed to #GoingGreen

Become part of the Amani Ridge family today

 

Call: 0790 300 300 | 0723 400 500
Website: www.optiven.co.ke

 

READ ALSO:   Farmers to peel, freeze avocados in stringent Chinese export rules
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Big Smiles on the way for Garden of Joy Owners

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A big announcement concerning the Garden of Joy gated community is set to be made this coming Friday, 23rd October 2020.

The planned announcement will be a cause of great joy for clients who have already made a decision to make the Garden of Joy their joyous home.

Those joining the success train later, will pay slightly higher for this property. We call it the ‘waiting-to-see-expense.’

If you are reading this message, go ahead and call your relationship advisor today to save the waiting cost and to become part of the joyous brigade.

Check us on FB Live on the 23rd October at 4PM as we unveil the greatest news at the Garden of Joy.

Secure your jewel today
Call us on: 0790300300 | 0723400500
Website: www.optiven.co.ke

READ ALSO:   Farmers to peel, freeze avocados in stringent Chinese export rules
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