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CNN welcomes Kenyan journalist Victoria Rubadiri

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CNN International has recently welcomed Kenyan journalist and anchor Victoria Rubadiri to its long-running multiplatform series, Connecting Africa. In her new role, Rubadiri will contribute to the network’s news gathering operation in Nairobi and join the team in telling the stories of emerging and expanding businesses across the African continent. Let’s delve into the details:

Victoria Rubadiri’s Role: Rubadiri’s appointment signifies CNN’s commitment to telling African stories from an African perspective. She will play a crucial role in the Connecting Africa series, which explores the growth and impact of businesses in Africa.

Connecting Africa Series: The Connecting Africa series has been running for five years on CNN International. It focuses on showcasing the people, projects, and companies that are revolutionizing African business.

Business Stories: Rubadiri’s task will involve highlighting the stories of emerging businesses across Africa. These stories provide insights into the continent’s economic landscape and shed light on the innovative ventures driving growth.

African Continental Free Trade Agreement (AfCFTA): Rubadiri will also explore the impacts of the African Continental Free Trade Agreement, a significant development aimed at boosting intra-African trade and economic integration.

Monthly Show: The series includes a 30-minute monthly show called Connecting Africa, which continues to be hosted by CNN anchor and correspondent Eleni Giokos. The show covers various aspects of African business and is available across CNN’s digital and social platforms.

Rubadiri’s Background: Before joining CNN, Rubadiri worked as a senior anchor and reporter at Citizen TV in Nairobi. She also has extensive experience as a radio presenter, both in Kenya and the US.

BBC World News Komla Dumor Award: In 2020, Rubadiri received the prestigious BBC World News Komla Dumor Award for her exceptional talent in storytelling, particularly when it comes to African narratives.

Passion and Excitement: Rubadiri expressed her excitement about joining CNN and bringing her experience and passion to a global audience. She looks forward to collaborating with Eleni Giokos and the team to tell compelling stories.

CNN’s Perspective: Ellana Lee, CNN International’s SVP and Global Head of Features Content, praised Rubadiri’s hiring. She emphasized that Victoria’s expertise and storytelling experience from across the continent make her a fantastic addition to the Connecting Africa series.

Continuing Partnership: Connecting Africa is part of an ongoing partnership between CNN International Commercial (CNNIC) and the African Export-Import Bank (Afreximbank). This collaboration underscores CNN’s commitment to covering African stories and promoting economic development on the continent.

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