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How Kenyans are making money online by using emerging technology trends



In our rapidly evolving digital landscape, platforms like TikTok and Twitter have transcended their initial roles as mere channels for sharing amusing videos or staying abreast of trends. For Kenyans, they’ve become lucrative avenues to monetize creativity. In this edition of Marketing Mojo, we delve into how Kenyan content creators are capitalizing on TikTok and explore recent Twitter changes that open up new opportunities for earning.

Making Money on TikTok in Kenya: A Creative Journey

1. Brand Deals and Sponsorships:

  • Brands actively seek novel ways to engage their audience, and collaborating with TikTok content creators is a mutually beneficial strategy. Kenyan creators, armed with substantial followings, align their content with brand messages, securing brand deals and sponsorships.

2. In-App Purchases and Livestreaming:

  • TikTok facilitates in-app purchases using virtual currency (coins). Users buy coins and send virtual gifts to their favorite creators during live streams. Creators can then convert these gifts into real money, sharing the proceeds with TikTok.

3. Affiliate Marketing:

  • Creators strategically incorporate affiliate links in their video captions or bios. This approach allows them to earn commissions on promoted products or services, driving sales and bolstering income.

4. Merchandise Sales:

  • Kenyan creators tap into the merchandise market. They either design and sell their own branded merchandise or collaborate with print-on-demand services to offer products like apparel and accessories.

5. The Creator Fund:

  • TikTok’s Creator Fund rewards engaging content. Although currently available in select countries, it provides another avenue for creators to monetize their TikTok presence.

Remember, these strategies empower Kenyan creators to turn their imaginative content into tangible earnings, making TikTok a dynamic platform for both creativity and commerce.

Twitter’s Monetization Revolution: Empowering Content Creators

Twitter, renowned for its succinctness, has recently unveiled new features enabling content creators to monetize their posts. Let’s delve into these updates:

Monetization Tab: Twitter’s CEO, Elon Musk, recently revealed that content creators can now earn money by sharing content on the platform. This significant move is designed to boost creator prosperity.

Revenue Sharing: Twitter is introducing a revenue-sharing model, allowing creators to earn from ads displayed in replies to their content. Creators meeting specific criteria, such as a significant following and organic impressions, are eligible to participate.

Expanded Tweet Length and Formatting Options: Twitter has expanded its character limit to 10,000 for select users. Additionally, with the introduction of bold and italic formatting, creators can enhance their content and engage with their audience more effectively.

Twitter Blue Subscription: Subscribers to Twitter Blue gain access to exclusive features, including the ability to post longer tweets. This subscription model provides new avenues for creators to monetize their content.

The Future of Monetization for Kenyan Content Creators

Kenyan content creators are leveraging platforms like TikTok and Twitter to transform their creativity into revenue streams. Through securing brand partnerships, exploring in-app purchases, utilizing affiliate marketing, selling merchandise, and participating in revenue-sharing programs, Kenyan creators are reshaping the digital landscape. As social media continues to evolve, these platforms offer exciting opportunities for Kenyans to monetize their content and establish themselves as influential creators.

Whether you’re showcasing your dance moves on TikTok or sharing your thoughts on Twitter, remember that consistency, engagement, and high-quality content are crucial for success in the digital space. Embrace these platforms not only as places to connect but as stages to showcase your unique voice and creativity while reaping the rewards they offer. Happy content creating and monetizing!

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April 2024

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