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Kenyan business owner based in the United States makes a fortune from the workout wear industry



By Olivia Mungwana

A Kenyan entrepreneur based in the United States has revealed how she built a solid workout wear business with an upfront investment of Sh100,000.

Rose Njeri, a Family Science graduate, chose to pursue entrepreneurship immediately after graduation.

“I have mainly worked for myself. I fell in love with entrepreneurship,” says Njeri

She founded Rosefit Apparel three years ago, an American online store that sells personal training gear to buyers in Kenya and the United States.

“I started Rosefit Apparel after five years of personal training. I used to buy activewear all the time so I figured it was best to use that money and invest in my business.”

“I started out with selling tanks tops and t-shirts only. Once I introduced leggings and sports bras I had clients ordering from Kenya which inspired me to bring the clothes to Kenya to avoid the high shipping fees from the States,” she says.

Her idea of investing in the sportswear industry was influenced by its increasing popularity in Kenya because more people became interested in fitness.

Her online marketplace primarily sells athletic clothing such like tank tops, sports bra leggings, plus sizes, and men’s workout gear. “The price ranges from Sh2,000 to Sh5,000,” says Njeri.

Njeri sends the merchandise from the United States to her clients in Kenya, with fixed delivery charges based on location.

“Our customer is truly everyone, we have activewear that caters to everyone. We have now introduced menswear and hopefully, next, we will have children’s activewear too. Why? We never want to leave anyone behind. We want everyone to find comfortable activewear from our brand,” she continues

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Njeri asserts that plans are in the works to start a retail outlet in Kenya, which she believes will generate 100s of job opportunities for Kenyans.

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