By Judith Gicobi
Since the advent of social media platform Clubhouse in 2020, audio-based features have become increasingly popular online. LinkedIn, a business networking platform, is the latest to adopt the functionality, allowing users to conduct audio interviews and events.
Last year, LinkedIn launched creator mode, giving content makers access to features such as live-streaming possibilities and newsletters.
The function of scheduling and hosting events such as interviews, topic debates, business conferences, and more has been in beta for the previous six months, and now the platform is spreading it out to users.
Later this month, users will be able to add a hyperlink to the tops of their profiles, create a shared follow link for promotion on other platforms, instantly earn followers from incoming connection requests, and benefit from improved discovery via LinkedIn homepage feeds and search.
“Since first launching Creator Mode last March, we’ve been excited to see the rapid adoption of our suite of creator tools—everything from newsletters to audio events to enhanced analytics,” Keren Baruch, product lead for creator strategy at LinkedIn, stated.
“What’s most exciting to watch is how creators are leveraging the different content tools to tell their stories in their own unique ways to spark member engagement.”
The company has lately released a number of tools for content providers to improve event discoverability, alerts, and scheduling.