United States (US) social networking giant, Twitter, has removed the blue verification badge from Deputy President Rigathi Gachagua’s account.
Gachagua who has over 500,000 followers on Twitter lost his blue tick on Sunday.
The blue verification badge is notably found on senior government officials, journalists or public figures.
He is the first high-ranking government official in Kenya to lose his verification badge in the wake of changes on the Social media platform.
The badge usually indicates that an account holder is a notable person in society, for instance, a senior government official, a journalist or a public figure. It was immediately established why the second in command lost the badge, but it is suspected due to the ongoing policy update, which among others, requires a monthly subscription.
Twitter announced that it will start facing out its legacy blue badges on April 1, 2023.
This follows the platform’s announcement last year, that users will now pay a monthly fee under Twitter Blue to have the badge (blue checkmark).
“On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks,” Twitter said on Friday.
Going forward, Twitter users who want the verification mark will now have to reapply under Twitter Blue.
The changes came about after Elon Musk bought the company.
Under Twitter Blue, subscribers will enjoy priorities in replies, mentions and searches, which Musk said was essential to defeat spam/scams.
They will also be able to post long videos and audio and get half as many adverts.
“There will also be a secondary tag below the name for someone who is a public figure, which is already the case for politicians,” Musk said.
Twitter’s verification which is denoted by a blue check next to the name of the user’s handle, was launched in 2009. This was three years after the launch of the site.
According to the Independent, it was first introduced after baseball legend Tony La Russa filed a lawsuit against Twitter in 2009 over an impersonator.
The idea of verification was that it could prove the identity of a user.
Musk announced a subscription fee of Sh972 ($8) per month for one to get the verification.
The announcement came after the world’s second wealthiest man took sole control of the social media giant in a contentious $44 billion deal (KSh 5.8 trillion). Power to the people! Blue for $8/month,” he tweeted, in reference to the platform’s famous blue checkmark that signals a verified, authentic account.
The new plan’s pricing would be adjusted by country “proportionate to purchasing power parity,” Musk added in the replies to his original tweet, and would also include “priority” in replying to and searching posts, which he called “essential to defeat spam/scam.”