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Twiga Invests USD 10m to Scale Access to Affordable, High Quality Produce in Kenya

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By Shadrack Nyakoe

B2B E-Commerce company Twiga Foods today launched Twiga Fresh, a new subsidiary that is focused on modern and commercial farming, to help supply informal retailers and urban consumers with lower cost, better quality, and safe food.

Through the $10M investment, Twiga Fresh will scale the efficient production of domestic horticultural staples like onions, tomatoes, and watermelons, significantly lowering the cost. The investment in Kenya will make this one of the largest single horticultural farms in Africa, focused purely on the domestic market.

Twiga Fresh in the long term will be funded through debt in partnership with Development Financial Institutions, focused on primary agriculture and food security.

For specific value chains that are locally well established and efficient, like bananas, Twiga Foods will continue to work with smallholder farmers in addressing the challenge of food security.

“We will continue to run the B2B e-commerce business under Twiga, focused on building a one-stop supply-chain solution for informal retailers, delivering both Twiga and non-Twiga owned products. Twiga Fresh, in addition to our growing range of private label products, will ensure we drive growth in customer numbers and broaden the basket size by offering quality products at a discount against prevailing market prices,” said Peter Njonjo, CEO and Co-Founder of Twiga.

 

“The commodity-driven volatility in the world today is causing an unprecedented level of food inflation across the world. In Africa, we can least afford this disruption, and that is why we are excited about the imminent impact our technology-enabled supply chain will have in reducing the cost of food,” he added.

To launch the Twiga Fresh line of products, the company shall sample one million Kilograms of fresh produce to customers under our 21-day promotion by the name of “Bidhaa Freshi na Safi” that commences on the 23rd of May 2022. We shall deliver the products at no cost to the door of every retailer who participates across the sixteen cities and towns we operate in Kenya. This will also help boost working capital in their businesses.

Jacqueline Omoke IFC partner(left) and Peter Njonjo, Group CEO

Over the past few years, Twiga has been working to solve the problem of the rising cost of food in urban areas. Food accounts for close to 60% of household expenditure across major cities in Africa. The last few months have been particularly difficult for the retail business and consumers as disposable income has taken a beating from both the COVID pandemic and the increasing commodity inflation caused by the war in Ukraine. Additionally, there is limited investment in revolutionizing the productivity and modernization of food production in Africa, which is leading to significant growth in the importation of basic food, making food security an increasingly elusive goal.

Twiga prides itself in being the first East African company nominated in the Times Top 100 Most Influential Companies 2022. We are deeply honored and remain committed to tackling the challenges of food security by using technology to deliver better quality and low-cost food.

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Congo, Technip Energies Ink Cooperation Agreement During Invest in African Energy Forum in Paris

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Congo’s Ministry of Hydrocarbons signed a cooperation agreement with French energy services provider Technip Energies during the Invest in African Energy Forum in Paris. Signed by Minister H.E. Bruno Jean-Richard Itoua and Technip Energies COO Marco Villa, the deal will see the parties expand cooperation on capacity building in the fields of onshore and offshore energy developments at a time when the Central African country is looking at expanding its energy market.

As per the terms of the agreement, Technip Energies will provide its expertise to strengthen both the Ministry’s and the national oil company’s capacities regarding energy transition principles, including liquefied natural gas (LNG), zero carbon energy solutions, and decarbonization.

More specifically, the deal covers areas such as process engineering (including oil and water treatment facilities and gas processing facilities); offshore and onshore platforms and installations (including semi-submersible rigs, LNG trains, fertilizer plants and refineries) and conception development for an offshore oil and gas field (including technical studies, cost estimation and economic analysis, engineering, execution and management of an floating production, storage and offloading unit and floating LNG).

“Signing the deal in Paris is symbolic. Technip Energies is essential to developing capacity in my country at all levels. It is essential for the country to have skilled people and experts which is why we are proud to have signed this deal, as it will help us develop capacities. We hope that this partnership will give more space to Technip Energies in the Congo and we will continue to give incentives to companies to work with Technip Energies and come into the country,” stated H.E. Minister Itoua.

Apart from enhancing capacity in project design and development, the agreement allows Congo to harness Technip Energies’ proficiency in health, safety, and environmental studies. The French energy service provider will facilitate personnel training in all aspects of development, utilizing their expertise in the aforementioned areas.

“This is an important step for our presence on the continent and I can assure you that we will fulfil our commitments. It is part of our strategic commitment to be close to the country from the concept phase to the end of the development,” added Villa.

The deal follows a series of advancements seen across the country’s LNG market including the inauguration of the 3 million ton per year Congo LNG project by Eni in April this year. As the country moves to establish itself as both a regional hub and global exporter, the deal lays the foundation for the expansion of the domestic LNG market on the back of private-public cooperation and capacity building efforts.

During the AEW 2023 conference Congo’s emerging status as a global LNG producer will be on display. Through various panel discussions, networking summits and investment forums, the event will connect potential investors and project developers with Congolese opportunities. Join AEW 2023 and be part of the African energy renaissance.

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Fuel prices may hit Kshs200 a litre soon

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By Wanja Waweru

If Parliament approves a proposal by President William Ruto’s administration to quadruple Value Added Tax (VAT) on petrol in a scheme that might make Kenya have the highest prices in the region, pump prices will almost surpass the Sh200 per litre threshold.

According to a Business Daily analysis, if MPs supported the proposal in the Finance Bill to raise VAT to 16 percent, a litre of Super would cost Sh13.51 more after the increased taxes, while a litre of diesel would cost Sh12.40 more.

The predicted increase in VAT revenue will bring the total to Sh128.98 billion yearly, or Sh10.7 billion each month.

However, the collections are based on crude oil prices around the world and fuel use.

On Sunday, President William Ruto justified the proposal to double the value-added tax (VAT) on petrol by arguing that Kenyans pay lower taxes than people in comparable countries and that increased levies will raise the much-needed money to finance development initiatives like the construction of roads.

“We are not overtaxing ourselves. But to balance it out, as we add eight percent on the same fuel, I have removed the Railway Development Levy (two percent) and Import Declaration Fee (3.5 percent),” Dr Ruto said on Sunday evening in a joint television interview.

He said the government is targeting an extra Sh50 billion from the additional taxes.

“To further balance it out I have removed the eight percent VAT on gas and other taxes to try and even the budget.”

The anticipated increase in VAT collections from fuel will come at a cost to homes and businesses that will be grappling with a fresh rise in inflationary pressure.

Consumers are currently paying Sh182.70 per litre of Super, Sh168.40 for diesel while a litre of kerosene costs Sh161.13 — the highest in Kenya since the State started regulating pump prices.

A scrutiny of the Finance Bill, 2023 shows that Liquefied Petroleum Gas (LPG) is the only fuel from where Import Declaration Fee (IDL) and Railway Development Levy (RDL) will be removed.

Based on the official monthly consumption figures from the Energy and Petroleum Regulatory Authority, the Kenya Revenue Authority (KRA) currently collects an estimated Sh64.5 billion from VAT on diesel, Super, and kerosene.

Given that fuel prices have a substantial impact on the price of products and services in Kenya’s diesel-run economy, the doubling of VAT will cause the country’s pump prices to diverge even more from those in the rest of the region, causing additional pain for customers.

After Uganda and Rwanda, Kenya now has the third-most expensive petrol in East Africa.

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Kate Actress: I once returned money to a brand that needed my influencer services

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In order for a collaboration between an influencer and a business to succeed, Kenyan actress Catherine Kamau, also known as Kate Actress, has said that an influencer’s responsibility is to build trust between a marketer and its customers.

Kate called out brands that frequently change their influencers, saying this does not earn them any trust with their stakeholders who feel they are inconsistent.

She was speaking during a Twitter Spaces conversation about the impact of influencers in driving brand stories, which was moderated by Social Media & Content Marketing Expert Janet Machuka.

“For me to remain authentic, I’ve learnt how to say no to brands I feel that maybe don’t align with my values. I have learnt how to hold brands accountable. As an influencer, you are not here to sanitize brands. I’ve had to return money to some brands because I realized they wanted me to sanitize them in some ways and I’m not for that,” Kate said.

“I think it’s just about building trust between you and your TA. If you can put them on a retainer, those that you think are giving you conversions or the visibility, I mean, it’s up to you,” she further explained.

One of the major influencers in the nation right now is the actress. For many years, she has served as the nation’s face of numerous companies, and whenever people see her, they immediately connect her with the company she has been endorsing and influencing.

She has represented Harpic cleaning goods in Kenya for the past 12 years. She was selected as the spokesperson and brand ambassador for L’Oreal, a French-owned multinational firm, in April 2022 for their famed Nice and Lovely body lotion. She has been actively associated with the enormous Netflix streaming network recently.

Aside from having some of the movies she acted in streaming on the platform, Kate has been influencing for Netflix and is among a handful of Kenyan actors and influencers who participate in Netflix events around Africa, including Netflix film premiere  events and lavish social events in South Africa as was the case with the premiere  of Queen Charlotte, a prequel to the world renowned Bridgerton series.

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