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VIDEO: Victoria Rubadiri joins Madowo at CNN, to be replaced by Olive Burrows at Citizen TV

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Struggling with the loss of key talent to both the State and rival media outlets, Citizen TV is once again resorting to familiar avenues to fill the talent void.

Insiders familiar with the recent wave of recruitment have informed ksnmedia.com that NTV news anchor Olive Burrows is set to step into the shoes of the departing Victoria Rubadiri, who is slated to join her former colleague Larry Madowo as an African correspondent at CNN, owned by Warner Media.

Burrows is currently serving her notice and is anticipated to make her debut at the Dennis Pritt-based media house within the next month, joining the esteemed lineup of news anchors at Royal Media Services.

Olive Burrows, a fixture on Kenyan screens since her move from Capital FM to Nation Media Group in May 2018, has carved a niche for herself hosting the morning talk show AM Live and delivering prime-time news.

But for Citizen TV, the talent hunt doesn’t stop there.

Sources also indicate that Royal Media is grappling with how to fill the void left by departed talent.

Victoria Rubadiri.

For instance, the task of replacing Chemutai Goin and Hassan Mugambi, who have taken up roles as communications specialists in National Assembly Speaker Moses Wetangula’s Office and The Ministry of Defence respectively, poses a challenge.

It’s been revealed that Citizen TV is considering NTV’s political reporter Melita ole Tenges to succeed Goin.

Although securing Tenges’ move to Citizen TV might not pose much difficulty, as the move offers better prospects for political reporters in terms of career advancement and financial remuneration

However, replacing Mugambi presents a tougher challenge. Sources suggest that Citizen TV has expressed interest in NTV’s Special Projects, Crimes, and Investigations reporter Brian Obuya.

While NTV might acquiesce to Tenges’ departure without much resistance, Nation Media Group (NMG) is likely to be reluctant to let Obuya go. NMG heavily relies on its Crime and Investigations desk to drive its paywall strategy and attract traffic to its content website.

Olive Burrows

Previously, it was reported that NTV is revamping all its editorial programs to enhance competitiveness in the current broadcast media landscape.

Sources also indicate that NMG is making efforts to retain its talent within the Crime and Investigations desk as it transitions into what it deems the next frontier.

As this unfolds, it’s been disclosed that Citizen TV is steadfast in acquiring Crime and Investigations talent, irrespective of the cost. This strategic move is based on trend analysis indicating that only in-depth crime and investigations stories can attract the viewership necessary to consistently generate advertising revenue.

Apart from targeting NMG talent, sources reveal that Citizen TV has identified KTN reporter Emmanuel Too as a potential fit for a political reporter role.

If acquiring talent from NMG proves challenging, Citizen TV will turn its focus to KTN’s Crime and Investigations Desk, currently led by former BBC Reporter Francis Ontomwa, in line with its strategic vision. Other notable reporters on the KTN Desk include seasoned online reporter Fred Kagonye and Francis Odee.

 

Following the news that Rubadiri was leaving Citizen TV, Royal Media Services editorial Director Linus Kaikai penned a message to her, expressing both sadness and pride.

“We nicknamed #SundayLive the ‘American Edition’ because this pair rolls Uncle Sam’s tongue just right! Sadly, but proudly, Vicky Rubadiri proceeds to her next duty station after 6 years with Citizen TV Kenya,” Linus Kaikai expressed.

“Vicky is an epic performer; a dutiful professional with whom we’ve worked across two media houses. Best wishes in your next assignment Vicky!”

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