By Judith Gicobi
The days of Kenyan YouTubers posting videos for amusement on the site are long gone.
With monetization in place, content producers are raking it in every month through sponsored content, which entails running advertisements alongside their videos.
A new US$100 million (KSh 11.8 billion) fund will be allocated by YouTube in September 2021 to content producers that produce interesting content for the video-sharing website.
The money would be given out dependent on how well the content performs, it stated.
According to The East African, YouTube indicated that content creators in Kenya can earn up to KSh 1.1 million each month for submitting brief 15-second videos.
“Creators can receive up to $10,000 (KSh 1.2 million) based on viewership and engagement of their short content. To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts,” YouTube stated.
Here are some of Kenyan YouTubers who take home more than half a million from YouTube monthly:
According to Pulse Live, the 22-year-old YouTuber makes KSh 1.5 million on average each month from her videos.
More than 594,000 people subscribe to her channel. Thousands of devoted fans have followed the content producer after they started sharing entertaining and human interest videos.
She exceeded 100 million views on the platform in July with the aid of her director boyfriend Trevor.
Mungai and Trevor purchased a two-bedroom home in Kileleshwa, one of the oldest affluent neighborhoods in Nairobi, with the money they made through YouTube.
Timothy Njuguna (Njugush)
Njugush, whose real name is Timothy Kimani, became well-known after appearing in The Real Housewives of Kawangware, a well-liked television program. The 31-year-old left the program in May 2016 and highlighted writing and directing changes as the reasons. The savvy actor remade himself and developed his online presence.
In addition to making humorous videos for his 594,000 subscribers on YouTube, he has earned multi-million dollar advertising partnerships with businesses like Safaricom.
The YouTube videos Njugush has appeared in alongside his wife Celestine Ndinda (Wakavinye) have received over 96.3 million views since 2014.
Popularly known as Jalang’o or Jalas, became well-known after appearing in the Citizen TV local sitcom Papa Shirandula.
Before leaving the station to enter politics, he was a Kiss 100 radio host.
Jalas is the proprietor of Jalang’o TV, an online television channel with more than 572,000 YouTube subscribers.
Miss Trudy (Getrude Awino Njeri)
With 306,000 subscribers, Miss Trudy has been posting lifestyle videos on her channel.
She launched the channel in 2014, and it currently has over 810 videos with over 44.7 million views. Her net worth is reportedly between KSh 2 million and KSh 12 million, according to YouTubers.